Your local department of education has budgeted a significant amount of money for a radio, print, television, and online advertising campaign emphasizing the long-term benefits, both educational and professional, of reading every day. This is an example of a(n)________ campaign.
A)ethical
B)social marketing
C)for-profit
D)consumer-generated
E)differentiated

Question

Quizplus · Accepted Answer

A social marketing campaign is designed to bring about behavior change for social good, such as promoting reading every day for its educational and professional benefits. This type of campaign involves using traditional marketing techniques to promote a social cause rather than a commercial product.

Your Local Department of Education Has Budgeted a Significant Amount