Sally purchased Brand X lotion. In comparing her perception of how the lotion performed to her expectations for Brand X lotion, Sally was measuring her level of ________.
A)customer-perceived value
B)customer satisfaction
C)exchange
D)demand
E)customer lifetime value

Question

Quizplus · Accepted Answer

Customer-perceived value is the difference between the perceived benefits and the perceived costs of a product or service. In this case, Sally is comparing her perception of how the lotion performed to her expectations for Brand X lotion. This is a measure of customer-perceived value.

Sally Purchased Brand X Lotion