Afia, a team leader in charge of customer relationship management, is planning strategies for improving the profitability of her firm's least profitable but loyal customers. She is also examining methods for "firing" customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong?
A)butterflies
B)true friends
C)strangers
D)barnacles
E)short-term customers

Question

Quizplus · Accepted Answer

The customers in question are the least profitable but loyal ones, which makes them barnacles. Afia plans to analyze ways to increase profitability of these customers as well as remove those that cannot be made profitable, which is a typical barnacles strategy.

Afia, a Team Leader in Charge of Customer Relationship Management