Value-based pricing is the reverse process of ________ pricing.
A)variable cost
B)cost-plus
C)cost-based
D)good-value
E)value-added

Question

Quizplus · Accepted Answer

Cost-based pricing starts with calculating the cost of producing a product and then adding a markup to determine the selling price. In contrast, value-based pricing starts with the desired price point in the market and then works back to determine the costs associated with producing a product that customers are willing to pay for.

Value-Based Pricing Is the Reverse Process of ________ Pricing