In ________,price is considered along with the other marketing mix variables before the marketing program is set.
A)target return pricing
B)value-based pricing
C)variable costs
D)price elasticity
E)cost-based pricing

Question

Quizplus · Accepted Answer

In value-based pricing, the price is determined by considering the customer's perceived value of the product or service, along with other marketing mix variables such as product, promotion, and place, before the marketing program is set. The company sets a target price based on the value it delivers to customers, rather than solely considering its costs. Therefore, value-based pricing aligns with the statement in the question that price is considered along with other marketing mix variables.

In ________,Price Is Considered Along with the Other Marketing Mix