In retail settings,________ involves charging higher prices on an everyday basis but running frequent promotions to lower prices temporarily on selected items.
A)high-low pricing
B)target return pricing
C)cost-plus pricing
D)everyday low pricing (EDLP)
E)penetration pricing

Question

Quizplus · Accepted Answer

The concept described in the question is known as high-low pricing, where the retailer charges higher prices on a regular basis but uses frequent promotions and discounts to lower prices temporarily. This marketing strategy helps to create a sense of urgency among customers to buy while the prices are low, which can increase sales and profitability for the retailer. High-low pricing is commonly used in retail settings to attract price-sensitive customers who are willing to wait for promotions to get the best value for their money.

In Retail Settings,________ Involves Charging Higher Prices on an Everyday