Which of the following is NOT an example of value-based pricing?
A)a less expensive version of an established brand
B)re-design of existing brand to offer increased quality at a fair price
C)lesser value offered at rock-bottom prices
D)everyday low prices
E)setting prices based on production costs plus a fair margin

Question

Quizplus · Accepted Answer

Value-based pricing focuses on the perceived value of a product to the customer rather than the cost of producing the product. Option E, which describes setting prices based on production costs plus a fair margin, is an example of cost-plus pricing, not value-based pricing.

Which of the Following Is NOT an Example of Value-Based