________ uses buyers' perceptions of what a product is worth,not the seller's cost,as the key to pricing.
A)Value-based pricing
B)Target return pricing
C)Variable costs
D)Price elasticity
E)Product image

Question

Quizplus · Accepted Answer

Value-based pricing focuses on setting prices based on the perceived value of the product to the customer, rather than the cost of producing the product. This approach takes into account factors such as the customer's willingness to pay, the benefits of the product compared to competitors, and the overall market demand for the product.

________ Uses Buyers' Perceptions of What a Product Is Worth,not