Which of the following is a cost-based approach to pricing?
A)value-based pricing
B)going-rate pricing
C)break-even pricing
D)good-value pricing
E)EDLP

Question

Quizplus · Accepted Answer

Break-even pricing is a cost-based approach to pricing where the price is set to cover all the costs, both variable and fixed, and to break even. The aim is to determine the point at which total revenue equals total costs, resulting in neither profit nor loss.

Which of the Following Is a Cost-Based Approach to Pricing