Break-even pricing, or a variation called ________, is when the firm tries to determine the price at which it will break even or make the return it is seeking.
A)competition-based pricing
B)target return pricing
C)fixed cost
D)value-based pricing
E)customer-based pricing

Question

Quizplus · Accepted Answer

Target return pricing is the variation of break-even pricing where the firm tries to determine the price at which it will break even or make the return it is seeking. Therefore, option B is the correct answer. Options A, C, D, and E do not accurately describe break-even pricing or its variation.

Break-Even Pricing, or a Variation Called ________, Is When the Firm