When using price steps, the seller must establish perceived ________ that support the price differences among the products in the line.
A)non-price competition
B)value differences
C)quantity levels
D)images
E)strategies

Question

Quizplus · Accepted Answer

Price steps involve offering products at different price points based on perceived value differences. The seller must establish these perceived value differences in order to justify the price differences between the products in the line. Non-price competition, quantity levels, images, and strategies may play a role in the marketing mix, but they are not directly related to establishing price steps.

When Using Price Steps, the Seller Must Establish Perceived ________