When amusement parks and movie theaters charge admission plus fees for food and other attractions, they are following a(n)________ pricing strategy.
A)by-product
B)optional-product
C)captive-product
D)skimming
E)penetration

Question

Quizplus · Accepted Answer

A captive-product pricing strategy charges a low price for the main product (admission) and generates profits from the sale of complementary products (food and other attractions) that are necessary to use the main product. Amusement parks and movie theaters charge admission prices and then generate profits from food and other attractions, making it a perfect example of a captive-product pricing strategy.

When Amusement Parks and Movie Theaters Charge Admission Plus Fees