Companies involved in deciding which items to include in the price of the main product and which to offer as options are engaged in ________ pricing.
A)product bundle
B)optional-product
C)captive-product
D)by-product
E)skimming

Question

Quizplus · Accepted Answer

Optional-product pricing is the strategy where companies decide which items to include in the base price of the main product and which to offer as optional or additional purchases.

Companies Involved in Deciding Which Items to Include in the Price