Which promotional tool is described as less public, immediate, customized, and interactive?
A)segmented advertising
B)sales promotions
C)public relations
D)brand contacts
E)direct marketing

Question

Quizplus · Accepted Answer

Direct marketing is less public because it is targeted to specific individuals, it is more immediate because the message is delivered directly to the recipient, it is customized because it is personalized based on the recipient's information, and it allows for interaction through response mechanisms such as phone, email, or website. Segmented advertising and brand contacts can also be customized and interactive, but they are more public than direct marketing because they reach a larger audience. Sales promotions are often public and immediate, but they may not be customized or interactive. Public relations focuses on building relationships with various stakeholders and may not be as direct or interactive as direct marketing.

Which Promotional Tool Is Described as Less Public, Immediate, Customized