Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.
A)public relations
B)direct marketing
C)the Internet and other technologies
D)mass market media
E)informative advertising

Question

Quizplus · Accepted Answer

The Internet and other technologies allow consumers to easily access a wealth of information, reviews, and feedback about products and services, thereby reducing their reliance on marketer-supplied information.

Today's Consumers Do Not Need to Rely on Marketer-Supplied Information