Which of the following is a factor in the changes occurring in today's marketing communications?
A)Mass markets have consolidated, and marketers are shifting towards mass marketing.
B)Improvements in communication technologies are changing how companies and customers communicate with each other.
C)Companies sometimes invest millions of dollars in the mass media.
D)Mass media no longer capture the majority of promotional budgets.
E)Consumers tend to make rash decision based on impulse.

Question

Quizplus · Accepted Answer

Improvements in communication technologies are changing how companies and customers communicate with each other. This is a major factor in the changes occurring in today's marketing communications. With the rise of social media, mobile devices, and the internet, communication between companies and consumers has become more direct and personal. This has led to a shift towards more targeted and customized marketing efforts.

Answer: D
 Mass media no longer capture the majority of promotional budgets. This is another significant factor in the changes occurring in today's marketing communications. With the decline of traditional media channels like television, radio, and print, companies are spending less on mass advertising and more on digital and social media. This allows for more precise targeting and measurement of advertising effectiveness.

Which of the Following Is a Factor in the Changes