Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?
A)sales promotion
B)personal selling
C)direct marketing
D)public relations
E)search engine optimization

Question

Quizplus · Accepted Answer

Public relations involves building a positive corporate image and handling unfavorable stories and events through various tactics like press releases, media events, and crisis management plans.

Which of the Five Major Promotion Tools Includes Building Up