More companies are adopting the concept of ________, which carefully coordinates the company's many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands.
A)integrated marketing communications
B)integrated personal selling
C)integrated competitive methods
D)nonpersonal communication channels
E)buzz marketing

Question

Quizplus · Accepted Answer

Integrated marketing communications is the concept of coordinating various communication channels to maintain consistency and coherence in the brand's message. This strategy ensures that all marketing and promotional elements work together to create a strong, unified brand statement for the target audience.

More Companies Are Adopting the Concept of ________, Which Carefully