Which of the following are major categories in the promotion mix?
A)advertising, sales promotion
B)sales promotion, positioning
C)positioning, public relations
D)positioning, advertising
E)advertising, indirect marketing

Question

Quizplus · Accepted Answer

The major categories in the promotion mix are advertising, sales promotion, personal selling, direct marketing, and public relations. Among the given options, only A includes two major categories from the promotion mix. B, C, D, and E include only one major category each or include categories that are not part of the promotion mix.

Which of the Following Are Major Categories in the Promotion