Which of the following does not explain why marketers are moving to digital media?
A) Mass media costs are rising.
B) Audiences are shrinking.
C) Ad clutter is increasing.
D) Viewers are gaining message control.
E) TV leads as an advertising media in global spending.
Correct Answer:
Verified
Q5: To produce better communications consistency, a unified
Q7: Which of the following are major categories
Q8: More companies are adopting the concept of
Q8: _ is the company's most expensive promotion
Q10: Advertising,sales promotion,personal selling,public relations and direct marketing
Q10: The promotion mix is the company's primary
Q11: Which of the following is an example
Q12: Advertising has many advantages. What is one
Q13: Which of the five major promotion tools
Q20: A company's total marketing communications mix consists
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents