When Taco Bell uses a Chihuahua, a small dog, to represent its product, which type of execution style is being used?
A)mood or image
B)fantasy
C)personality symbol
D)technical expertise
E)musical

Question

Quizplus · Accepted Answer

The use of a Chihuahua to represent Taco Bell is an example of a personality symbol execution style. The Chihuahua is meant to embody the fun and playful personality of Taco Bell's brand.

When Taco Bell Uses a Chihuahua, a Small Dog, to Represent