Apple recently ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs. When companies use people, actors, or sports celebrities as product endorsers, what kind of execution style is being used?
A)musical
B)testimonial evidence
C)scientific evidence
D)lifestyle
E)fantasy

Question

Quizplus · Accepted Answer

The use of real people who have switched from Windows-based PCs to Macs is an example of testimonial evidence, in which individuals share their positive experiences with a product to persuade others to try it as well.

Apple Recently Ran Ads Featuring Real People Who Had Switched