You receive a report that says the 68% of your target market had been exposed to your ad campaign during a given period of time. This is an example of ________.
A)reach
B)frequency
C)impact
D)engagement
E)qualitative value

Question

Quizplus · Accepted Answer

The report is providing information about the reach of the ad campaign, which measures the percentage of the target audience who were exposed to the campaign at least once during a given time period. Frequency measures how many times the target audience was exposed to the campaign, impact measures the effectiveness of the campaign, engagement measures the level of involvement and interaction with the campaign, and qualitative value measures the subjective quality or perception of the campaign.

You Receive a Report That Says the 68% of Your