What are the two goals of direct marketing?

Question

Quizplus · Accepted Answer

The two goals of direct marketing are to obtain an immediate response and to build a lasting customer relationship. While identifying potential customers and facilitating a purchase are important facets of direct marketing, the ultimate goal is to establish a relationship with the customer that will result in repeat business and loyalty. Providing information and saving marketing dollars may also be secondary goals, but not the primary ones.

What Are the Two Goals of Direct Marketing