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How Does a Company's Effective Use of a Customer Database

Question 2

Multiple Choice

How does a company's effective use of a customer database benefit consumers?


A) Companies make name-brand products and images readily available to customers.
B) Companies match customer needs and interests with products and services.
C) Customers receive better prices on products and services that they need.
D) Customers receive faster and more reliable service from companies.
E) Customers receive instant credit from more companies.

Correct Answer:

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