Which of the following statements is not characteristic of direct mail marketing?
A) a highly selective database of customer information is needed
B) mail sent out which includes samples and DVDs
C) well-suited for one-to-one communication
D) impersonal and inflexible
E) permits high levels of targeting a particular audience
Correct Answer:
Verified
Q2: How does a company's effective use of
Q3: Which of the following is least likely
Q4: Direct marketing is often described as _.
A)marketing
Q5: Which of the following is an advantage
Q6: The use of which of the new
Q7: What are the two goals of direct
Q8: One of the advantages of direct marketing
Q9: Direct marketing is continuing to become more
Q10: Which kind of marketing involves sending an
Q11: Which of the following is definitely one
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