How has the National Do Not Call Registry changed the telemarketing industry?
A)Telemarketing for nonprofit groups has become nonexistent.
B)Telemarketing is no longer used by small and medium sized companies.
C)Telemarketing has replaced direct mail and personal selling because of low costs.
D)Telemarketers are more effectively developing relationships with new customers.
E)Telemarketers are developing opt-in calling systems.

Question

Quizplus · Accepted Answer

The National Do Not Call Registry has made it more difficult for telemarketers to reach potential customers, so some telemarketers are developing opt-in calling systems where customers give permission to be contacted. This has become a trend in the telemarketing industry, allowing for a better relationship between the telemarketer and the customer. The other choices are not accurate; telemarketing is used by small and medium-sized companies, direct mail and personal selling still exist, and telemarketing for nonprofit groups is still used.

How Has the National Do Not Call Registry Changed the Telemarketing