What is the main purpose of a branded community website?
A)to sell the company's products directly
B)to engage consumers
C)to show a catalog and give shopping tips
D)to give out coupons and tell about sales events or contests
E)to point out and explain competitors' weaknesses

Question

Quizplus · Accepted Answer

The main purpose of a branded community website is to engage consumers by creating a space where they can connect with each other and with the brand. This can lead to increased brand loyalty and advocacy. Selling products directly, showing a catalog or giving shopping tips, or giving out coupons and information about sales events or contests may all be secondary objectives, but the primary goal is to build relationships with customers. Pointing out and explaining competitors' weaknesses would not be a productive use of a branded community website.

What Is the Main Purpose of a Branded Community Website