Online display ads have come a long way in recent years in terms of attracting and holding consumer attention. Which of the following is uncharacteristic of new rich media today?
A)interactivity
B)a built-in measure
C)sound
D)video
E)animation

Question

Quizplus · Accepted Answer

Rich media ads are characterized by features such as interactivity, sound, video, and animation to engage users. A built-in measure, however, is not a characteristic of the ads themselves but rather a tool or method used to evaluate their performance.

Online Display Ads Have Come a Long Way in Recent