What characteristic of niche sites makes the medium MOST appealing to marketers?
A)audience sizes larger than those of general social networking sites
B)wide variety of demographics and purchasing patterns
C)audiences of people with similar interests
D)commercial transaction capabilities
E)podcasting and vodcasting capabilities

Question

Quizplus · Accepted Answer

Niche sites are appealing to marketers because they gather audiences of people with similar interests, making it easier to target marketing efforts effectively.

What Characteristic of Niche Sites Makes the Medium MOST Appealing