ABC Company sells directly to final consumers and avoids intermediaries, while catering to a broad group of demographic segments. This marketer is using which type of online marketing?

Question

Quizplus · Accepted Answer

ABC Company is selling directly to final consumers, so it makes sense that they are using a marketing website to showcase their products and communicate directly with their potential customers. Branded community websites, online forums, and email marketing are typically used for building a community, engaging with customers and fostering brand loyalty. Online advertising can be used for targeting specific demographics but it does not necessarily involve direct sales to consumers.

ABC Company Sells Directly to Final Consumers and Avoids Intermediaries