Gutter Guys is a gutter installation company in Southern Ontario that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter Guys switched from telemarketing to direct mail?

Question

Quizplus · Accepted Answer

The National Do Not Call Registry allows Canadian consumers to opt-out of receiving telemarketing calls, which may have made it difficult for Gutter Guys to generate sales through telemarketing. Switching to direct mail may have been a more effective way for them to reach prospective customers. The other options listed do not directly relate to Gutter Guys' decision to switch from telemarketing to direct mail.

Gutter Guys Is a Gutter Installation Company in Southern Ontario