Fiona Lamb is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries. Fiona wants to reach a selective market of individuals who have recently donated to international charities. Which of the following types of direct marketing is Fiona most likely to use?

Question

Quizplus · Accepted Answer

Direct-mail marketing allows for targeted messaging to a specific audience, in this case individuals who have recently donated to international charities. It also allows for personalization and the inclusion of specific information about the charity and its mission, which can be effective in encouraging further donations.

Fiona Lamb Is the Marketing Director of a Charity That