Staples is a company with over 2000 superstores worldwide. Yet almost half of the company's sales are generated online. Which of the following is least likely to be an advantage that Staples has over internet based only competitors?
A) Staples is a known name with greater financial resources.
B) Staples has a large, established customer base.
C) By offering online marketing, Staples offers customers more options.
D) Customers can find a local store and check its available stock online.
E) Staples does not have to invest in the infrastructure needed to deliver personal services to different types of customers.
Correct Answer:
Verified
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