________ is the marketing logic by which a company hopes to create customer value and achieve profitable customer relationships.
A)Price
B)Being a low-cost operator
C)A consistent product mix
D)Marketing strategy
E)Implementing a differentiation strategy

Question

Quizplus · Accepted Answer

Marketing strategy refers to the overall plan and approach of a company to create customer value and establish profitable relationships. It involves identifying target markets, positioning the company and its products or services, developing a marketing mix (product, price, promotion, and place), and continuously adapting to changes in the market and customer needs. While price, being a low-cost operator, a consistent product mix, and implementing a differentiation strategy can all be part of a company's marketing strategy, they are not the overarching logic behind it.

________ Is the Marketing Logic by Which a Company Hopes