Under the ________ organizational format of marketing departments, different marketing activities are headed by a specialist such as a sales manager, advertising manager, marketing research manager, or customer-service manager.
A)geographic
B)product management
C)market management
D)customer-centered
E)functional

Question

Quizplus · Accepted Answer

The functional organizational format is based on specialized functions, such as sales, advertising, market research, and customer service, with a manager in charge of each function. The other options describe different ways to organize marketing activities but do not specify the use of specialists for different functions.

Under the ________ Organizational Format of Marketing Departments, Different Marketing