Which of the following is a customer-centered measure of marketing impact?
A)customer management
B)company acquisitions
C)customer equity
D)customer retention of promotions
E)producer lifetime value

Question

Quizplus · Accepted Answer

Customer equity is a customer-centered measure of marketing impact that calculates the total value of a company's customer base. It highlights the importance of retaining and developing long-term relationships with customers, rather than solely focusing on short-term sales promotions or company acquisitions.

Which of the Following Is a Customer-Centered Measure of Marketing