Juanita Castro is looking at whether her company's strategies are well matched to its opportunities. Juanita is utilizing ________.
A)marketing control
B)operating control
C)strategic control
D)SWOT analysis
E)marketing auditing

Question

Quizplus · Accepted Answer

Juanita Castro is using strategic control, which focuses on ensuring that a company's strategies align with its opportunities and objectives. Marketing control involves monitoring and adjusting marketing plans and activities, while operating control involves monitoring day-to-day business activities. SWOT analysis is a tool used in strategic planning to assess a company's strengths, weaknesses, opportunities, and threats. Marketing auditing is a comprehensive review of a company's marketing environment, objectives, strategies, and activities to identify areas for improvement.

Juanita Castro Is Looking at Whether Her Company's Strategies Are