Emerson Studios, a chain of 25 portrait stores in five provinces and territories, has organized its marketing into different activities that are headed by specialists. What type of marketing organization is this?
A)geographic
B)product
C)organic
D)functional
E)market

Question

Quizplus · Accepted Answer

Emerson Studios' marketing organization is functional, as it is structured around specialized functions such as advertising, sales promotion, and public relations, among others.

Emerson Studios, a Chain of 25 Portrait Stores in Five