Environmental Service Company wants to practice effective positioning. To do so, the owners must ________ their marketing offering to give consumers more value than the services offered by competitors.
A)differentiate
B)promote
C)advertise
D)sell
E)represent

Question

Quizplus · Accepted Answer

Effective positioning requires differentiation from competitors. By offering more value than the services offered by competitors, the company can distinguish itself in the market and attract more customers. Promotion, advertising, selling, and representing are all important aspects of marketing, but differentiation is the key to effective positioning.

Environmental Service Company Wants to Practice Effective Positioning