Paul Pendergraff has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product. Paul has identified a(n)________.
A)target market
B)market segment
C)market
D)market position
E)undefined niche

Question

Quizplus · Accepted Answer

Paul has identified a group of potential customers who respond in a similar way to the advertisements, which suggests that he has identified a market segment. A target market refers to a specific group of customers a company is aiming to sell its product or service to, and a market refers to all potential customers for a particular product or service. Market position refers to where a company's product or service stands in comparison to its competitors, and an undefined niche is a market segment that has not yet been identified or defined.

Paul Pendergraff Has Identified a Group of Potential Customers Who