AllPro Plastics is in the process of dividing a market into distinct groups of buyers with different needs, characteristics, and behaviors who might require separate products or marketing programs. Which of the following is this firm doing?
A)market development
B)market diversification
C)market penetration
D)market targeting
E)market segmentation

Question

Quizplus · Accepted Answer

AllPro Plastics is segmenting the market, which is the process of dividing a market into distinct groups of buyers with different needs, characteristics, and behaviors who might require separate products or marketing programs. Market development involves selling existing products to new markets, market diversification involves creating new products for new markets, market penetration involves selling more existing products in existing markets, and market targeting involves selecting specific segments to target with marketing efforts.

AllPro Plastics Is in the Process of Dividing a Market