Peter Cramer is constantly involved in evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained. Peter's current work is most accurately classified as ________.
A)marketing control
B)marketing planning
C)strategic planning
D)tactical planning
E)strategic control

Question

Quizplus · Accepted Answer

Peter Cramer's work of evaluating the results of marketing strategies and taking corrective action to achieve objectives falls under marketing control.

Peter Cramer Is Constantly Involved in Evaluating the Results of Marketing