In SWOT analysis, strengths and weaknesses refer to a firm's internal environment, while opportunities and threats refer to the external environment.

Question

Quizplus · Accepted Answer

This statement is true. SWOT analysis evaluates a company's internal strengths and weaknesses as well as external opportunities and threats. Strengths and weaknesses are internal factors that a company has control over, while opportunities and threats are external factors that a company may not have control over.

In SWOT Analysis, Strengths and Weaknesses Refer to a Firm's