Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers would most likely respond to this criticism by arguing that advertising adds ________.

Question

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Marketers would argue that advertising provides value by informing customers about the product's availability and merits. This can help the customer make an informed choice and potentially increase sales, which can offset the cost of advertising. Psychological value, quality, and functional value are also important, but they may not directly address the criticism of increased prices due to promotion costs. Economic value can be a factor, but it depends on the specific situation and product being marketed.

Critics Charge That High Advertising and Promotion Costs Unnecessarily Increase