Environmentalists assert that the marketing system's goal should be to maximize ________.

Question

Quizplus · Accepted Answer

Environmentalists believe that the marketing system should prioritize the protection and preservation of people's current and future living environment. This means that marketing decisions should not only consider consumer satisfaction but also the impact on the environment. Maximizing consumption or consumer choice can lead to negative environmental consequences and therefore cannot be the primary goal of the marketing system. Consumer protection can be a consideration, but it is not the most important factor for environmentalists.

Environmentalists Assert That the Marketing System's Goal Should Be to Maximize