Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?

Question

Quizplus · Accepted Answer

The sustainable marketing principle that emphasizes building long-run consumer loyalty and relationships is the customer-value principle. This principle suggests that companies should focus on creating and delivering superior customer value to build long-term relationships with customers, leading to increased loyalty and repeat business. By offering high-quality products and services that meet customers' needs and preferences, companies can create a strong reputation for themselves and establish a loyal customer base that will continue to support them over the long term.

Which Sustainable Marketing Principle Emphasizes Building Long-Run Consumer Loyalty and Relationships