The concept of ________ holds that a company's marketing should support the best long-run performance of the marketing system.

Question

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Sustainable marketing is based on the idea that marketing should not only focus on selling products but also take into account the long-term impact on the environment, society, and the economy. It emphasizes the importance of creating products and marketing campaigns that support the best long-term performance of the marketing system as a whole. This includes using sustainable production methods, reducing waste, and promoting social responsibility.

The Concept of ________ Holds That a Company's Marketing Should