Today's marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.
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Q22: Individuals and households that buy goods and
Q23: The macroenvironment consists of the factors close
Q24: Marketers,more than any other group in the
Q25: Trudie works for a distribution channel firm
Q26: When a marketing manager discusses factors and
Q28: The marketing environment is made up of
Q29: Marketing _ help an organisation to promote,sell
Q30: Systematic methods for collecting information about the
Q31: An organisation's _ environment includes interrelated groups
Q32: Consumer organisations such as environmental and minority
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