Question 1

________ are firms and individuals who provide the resources needed by the company and its competitors to produce goods and service.

Accepted Answer

The answer of ________ are firms and individuals who provide...

Question 2

Individuals and households that buy goods and services for personal or household consumption are part of the ________ market.

Accepted Answer

The answer of Individuals and households that buy goods and...

Question 3

The macroenvironment consists of the factors close to the company that affect its ability to service its customers,such as suppliers,customer markets,competitors and publics.

Accepted Answer

The macroenvironment consists of the factors outside the company that affect its ability to service its customers, such as political, economic, social, technological, environmental, and legal factors. Suppliers, customer markets, competitors, and publics are part of the microenvironment.

Question 4

Marketers,more than any other group in the company,must be aware of the microenvironment and macroenvironment,tracking trends and seeking opportunities.

Accepted Answer

Marketers need to have a good understanding of both the micro and macroenvironment to identify opportunities and trends that can affect the company's business. The microenvironment includes factors such as suppliers, competitors, customers, and intermediaries, while the macroenvironment includes broader forces such as economic, technological, political, and social factors. Being aware of these factors can help marketers make informed decisions and develop effective marketing strategies.

Question 5

Trudie works for a distribution channel firm that helps several electronics companies find customers or make sales to them.Trudie works for a reseller.

Accepted Answer

Trudie's job involves working with multiple electronics companies to help them sell their products to customers, which is the role of a reseller in a distribution channel firm.

Question 6

When a marketing manager discusses factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers,she is talking about the external marketing concept.

Accepted Answer

The marketing manager is discussing the marketing environment, which includes external factors (such as social, economic, technological, competitive, and regulatory forces) that affect a company's marketing activities and relationships.

Question 7

Today's marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.

Accepted Answer

Today's marketers recognize the importance of intermediaries not just as channels for selling products but as partners in the distribution process, contributing to the overall value delivery network and enhancing the customer experience.

Question 8

The marketing environment is made up of a ________ environment and a ________ environment.

Accepted Answer

The answer of The marketing environment is made up of...

Question 9

Marketing ________ help an organisation to promote,sell and distribute its goods to final buyers.

Accepted Answer

The answer of Marketing ________ help an organisation to promote,sell...

Question 10

Systematic methods for collecting information about the marketing environment include ________ ________ and ________ ________.

Accepted Answer

The answer of Systematic methods for collecting information about the...

Question 11

An organisation's ________ environment includes interrelated groups such as R & D,purchasing,manufacturing,accounting,marketing,finance and senior management.

Accepted Answer

The answer of An organisation's ________ environment includes interrelated groups...

Question 12

Consumer organisations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

Accepted Answer

Consumer organizations such as environmental and minority groups are referred to as public interest groups, not local publics. Local publics typically refer to community members and organizations in the company's immediate area.

Question 13

The microenvironment consists of larger societal forces that affect a company,such as demographic,economic,political and cultural forces.

Accepted Answer

The microenvironment refers to the immediate environment that directly impacts a company, including customers, suppliers, competitors, and distributors, not the larger societal forces which are part of the macroenvironment.

Question 14

The ________ consists of larger societal forces that affect the whole microenvironment - demographic,economic,natural,technological,political and cultural forces.

Accepted Answer

The answer of The ________ consists of larger societal forces...

Question 15

The main actors in an organisation's ________ include suppliers,competitors,marketing intermediaries,customers and publics.

Accepted Answer

The answer of The main actors in an organisation's ________...

Question 16

________ intermediaries include banks,credit organisations,insurance organisations and other businesses whose role includes helping to insure against the risks associated with the buying and selling of goods.

Accepted Answer

The answer of ________ intermediaries include banks,credit organisations,insurance organisations and...

Question 17

A firm that markets wild and crazy games for teens to play at parties is targeting a business market.

Accepted Answer

The statement says that the firm is targeting a business market, but the product being described is geared towards teens and parties, which suggests a consumer market.

Question 18

No single competitive marketing strategy is best for all companies.

Accepted Answer

Each company has its own unique set of resources, capabilities, target market, and competitive environment, which means that the most effective marketing strategy can vary depending on the specifics of the situation. Therefore, no one-size-fits-all marketing strategy can be universally successful.

Question 19

Marketing service agencies are the ________ agencies that help the organisation to target and promote its products to the right markets.

Accepted Answer

The answer of Marketing service agencies are the ________ agencies...

Question 20

The overall marketing ________ facing both new and old marketing organisations consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers.

Accepted Answer

The answer of The overall marketing ________ facing both new...

Quiz 3: The Marketplace and Customers: Analysing the Environment